
MISSION
Get Dirty. Be Clean.
We are on a mission to encourage Big Kids to Get Dirty...and...Be Clean. This is the age to introduce and encourage inclusivity and social responsibility.
When our bottles say “Made With Love” they truly are, in more ways than one.
Magic Hair is a symbol for adventurous big kids. We encourage them to balance dreaming big, creating noise, playing hard and calming down. We also subtly introduce them to positive affirmations, inclusivity, and social responsibility.

Adventurous
Not a Toddler Anymore. Not Quite a Teenager.
Definition: Willing to take risks or to try out new methods, ideas, or experiences.

Inclusive
All Genders, Races, and Hair Types Welcome.
Definition: Not excluding any of the parties or groups involved in something.

Socially Responsible
Plant based hair care and environmentally conscious
Definition: A duty to act in the best interests of their environment and society as a whole.

Positive Messaging
Affirmations on every bottle for a healthy mindset
Definition: Emotional support or encouragement.